The end of the traditional status symbols?

 

A gentleman does not leave anything to chance. He is the creator of his reality and needs no brand status symbols as crutches to support his self. Is it over the period of the classic status symbols?
 
Even Oscar Wilde complained: "Nowadays people know the price of everything and the value of nothing." Luxurious fabrics, mechanical watches, handmade shoes, cool cars or matching suits are not priceless. A popular sales strategy of luxury goods is the scarcity of the offer or the selection of the target group about the price. For Porsche, the magic price limit is € 50,000, so does the CEO of belonging to VW sports car maker, Matthias Müller, the "Focus" argued against. If the price falls below the magic limit is apparently the brand image in danger.

Connection between brand, price and quality is only partly

The Image of the allegedly successful is often symbolized by brands, self-expression, or places. This is possible only when the astonished audience knows even at the cost of the symbols. Porsche, Ferrari, Rolex, Chanel, Louis Vuitton, St. Moritz, Kempinski or the Cote d'Azur are known to many people as a luxury brand or luxury resorts. But the supposed connection between brand, price and quality is right now only conditionally. At first glance, the untrained eye often impossible to ascertain whether they are originals or copies. Not even the old rule "What costs nothing is worth nothing," is universally valid in today's society bargain. Various electronic trading platforms buyer looking at sensational prices. In addition, more NO LOGO Company to work with an amazingly high quality.

In trend: custom sizes

"You are a brand!" Currently postulate some image consultant to their clients. The brand of the company will replace the I mark. Everywhere in Germany industrial tailors have built their stores, offering a wide selection of fine fabrics, take measurements and industrially manufactured in a short time based on these dimensions. Among other things, bags, watches, shirts, cufflinks, belts, cars or your own name can be shown visible. The self-presentation of a human being exciting insights into the personality , value attitudes, interests and needs.

The Gentlemen are trademarks care

A gentleman is aware of the effect of clothing and accessories, but he can neither companies nor of social groups products or rules impose.

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